Management Essay Example | Topics and Well Written Essays - 500 words - 34

Management - Essay Example The availability of Nike to other marketers would mean that customers can just buy them there. This presents a major problem as a myriad of literature indicate that sports shoe customer preferences is highly skewed towards those products which are visually appealing and having performance-enhancing features (Locke 2003, 52). That is to say, customers are not likely to choose an alternative over Nike just because of supplier issues but would instead seek out the product in other stores especially when the features of the shoes are very appealing (Lim and Philips 2007, 146). This would result to shifting customer loyalty resulting to losses in sales consequently harming business operations and employee compensation (Jordaan 2011, 622; Tengblad and Ohlsson 2007, 657). On the other hand, several high-profile companies such as Starbucks and Apple have also found to their dismay and cost that reputations can be profoundly affected by the environmental and social impacts of their supply networks (Gereffi et al 2005, 101). The negative effect becomes more profound considering the power of social networking to influence customer perception (Carroll and Shabana 2010, 88). Hence, discontinuing sale of Nike products would prevent any negative PR and the accompanying losses especially considering that the company has just adopted the Fair Trade principle. This chosen path can also benefit society in general as it promotes a culture of responsible business practices thru caring for how products are being sourced (Schwartz et al 2007, 506; Wells 2009, 570). However, given the possibility of customers to just seek Nike products on other stores and the strength of the brand, it would be prudent to not totally abandon the brand. Combining business with ethical practices requires a reconciliation between profitability and ethical principles the company

Connecting Woolf’s Feminist Principles Essay Example for Free

Connecting Woolf’s Feminist Principles Essay To some Virginia Woolf is a pioneer of feminism, to others she is a mere novelist whose works reflect the position of women within a society whose main discourse was aimed at female suffrage. What is certain is that today Woolf is known more for her literary works than for her essays on the inequalities between the sexes. Woolf, herself, helped found the division between her fiction and non-fiction writings by consistently belittling her political essays as a means to money while she referred to her novels as her true life’s work. Yet, in recent years, her two most well known non-fiction works, A Room of One’s Own (1929) and Three Guineas (1938) have been revived by intellectuals and labeled as inherently feminist works. This in turn has lead authors such as Rachel Bowlby to claim that the past review of Woolf’s work, in which there is a clear demarcation between the fantasy world of her novels and the very real world of her essays, is in fact misleading. Bowlby attempts to bring Woolf’s two worlds more closely together and in doing so supports the claim that the thread of early feminism is woven not only through Woolf’s essays but is in actuality deeply ingrained in her literary work. The aim of this essay is to take Bowlby’s analysis and apply it to two of Woolf’s works, one fiction and the other non-fiction, to determine if they are in fact more parallel than once was thought. By using Bowlby’s theory to discuss the common traits between the novel Mrs. Dalloway (1925) and the essay A Room of One’s Own (1929) many undeniableconnections will be made, validating that within both texts the determination for artistic creation and female independence that Woolf so idealized can be found. Bowlby’s Feminist Lens Rachel Bowlby in her essay A More than Maternal Tie: Woolf as a Woman Essayist (1997) attempts to characterize Woolf as an early feminist writer. By linking Woolf’s essays with her literary works she refutes the opinions of those intellectuals who see Woolf’s novels as quintessentially non-feminist. For Bowlby Woolf questions the patriarchical structure of society at the time in all of her forms of writing. Although the author does concede that there is a line to be drawn between the two. In her essay Bowlby makes clear first and foremost that Woolf marked her differing attitudes between her two works in multiple outlets, some of which were personal letters and correspondence. In fact, Bowlby claims that upon a first glance Virginia Wolf the essayist and Virginia Woolf the famous novelist appear to have little in common. She states that, â€Å"One is a key figure in the history of modernism, the other was principally a journalist, working to commissions for weeklies and other periodicals. One wrote for art, the other (much of the time) for money. One is Virginia Woolf, the other often published anonymously, in her many reviews for The Times Literary Supplement† (220). Woolf on numerous occasions referred to her essays as less important than her novels, which she often referred to as her life’s work (Bowlby, 1997, 220). Most importantly Woolf asserted on various opportunities that political arguments were well founded in journalistic writing but out of place in literature (Bowlby, 221). Despite this evidence Bowlby notes that Woolf’s writing style in both her essays and her novels shared various traits including the structure, constant deviations from the topic and the passionate undertone of the writing itself (222). Although she is quick to note that we should not â€Å"rush to the other extreme, and claim for the essays artistic value equal or superior to that of the novels† (Bowlby, 224) Apart from stylistic considerations Bowlby also notes other common traits most specifically Woolf’s fascination with literary ties. Central to Woolf’s novels are the ties that bind her characters together, whether they be social or family ties. Within her essays you can find similar ties. The most obvious of those presented in Woolf’s essays are the ties between writer and patron. Woolf uses the analogy of the relationship between mother and child to best describe the importance that a patron has for their writer (Bowlby, 224). Woolf also likened the relationship to that of twins claiming that it was a type of relationship that meant, â€Å"one dying if the other dies, one flourishing if the other flourishes† (qtd Bowlby, 224). Bowlby concludes that, Woolf, â€Å"among others, was interested in what kinds of connections might tie things and people together in new ways. Her essays, like her novels, try some out† (241). Woolf also made a strong paternal connection between her essay writing and the relationship with her father, Leslie Stephen. After her father’s death in 1904 Woolf, to a large extent carried on with his essay writing, publishing within a short time an article in a religious newspaper, The Guardian. Bowlby claims that Woolf saw the essay along paternal lines (228). She claims that, â€Å"If novels, as opposed to non-fiction, seem to be the area where Woolf more freely departed from paternal standards of writing, this is related also to the fact that the essay was her fathers genre: a man of letters par excellence, Leslie Stephen did not write creative literature† (233). This may have been a reason for which Woolf so clearly demarcated between the two. In fact we could claim that Woolf wrote her essays with patriarchy and masculinity taking the forefront, while in her novels they were merely the omnipresent backdrop to the feminine world she wrote within. Mrs. Dalloway Needed a Room of Her Own: Testing Bowlby While Bowlby provides ample examples of Woolf’s writing to back up her thesis the further investigation of two of Woolf’s most renowned texts, Mrs. Dalloway (1924) and A Room of One’s Own (1929) will serve to highlight some of the feminist traits shared in her essays and her literary works. A Room of One’s Own highlights the position of women writers and intellectuals within a system where men held the purse strings of education. The essay is based on Woolf’s lectures at the women’s college of Cambridge University in 1928 and woman artists and their financial struggle are at the core of the essay. Woolf questions whether it is possible for a woman to produce a quality of art as high as Shakespear’s. She contends that the limited financial means of women artists are to blame for women’s poor artistic record throughout history. In fact Woolf placed such importance on financial independence and women having a room of their own that she wrote, â€Å"of the two-the vote and the money-the money, I own, seemed infinitely more important† (Woolf, 1929, 37). At the heart of the essay is the belief that the artistic tendencies in women are as strong as they are in men. Given the right atmosphere they can only flourish. We can see this untapped potential in Mrs. Dalloway whose love of life and art are constantly referred to in the novel. The very nature of Clarissa’s social gatherings present the deviation of her artistic nature into acceptable pursuits. Littleton (1995) claims that Clarissa’s artistry are key to understanding her character. He states that, â€Å"Woolf is concerned, before anything else, with the absolutely private mental world of a woman who, according to the patriarchal ideology of the day as well as her own figure in the world, was not imagined to have any artistic feeling at all†(37). Clarissa’s very enjoyment of the world around her shows her artistic sensibility. At the opening of the novel Clarissa goes to buy flowers and her intense enjoyment of the busy world around her shows a sensibility to life in all its forms (Woolf, 1924, 4). Her irritation for Miss Kilman is instantly forgotten as she enters the flower shop and appreciates the beauty, scents and colors around her (13). It was enough to, â€Å"surmount that hatred, that monster, surmount it all; and it lifted her up and up† (13). It would be useful to use a quote from A Room of One’s Own to describe what is happening to Clarissa: â€Å"Who can measure the heat and passion of a poets heart when it is caught and tangled in a womans body? † (83). Indeed, to Woolf, Clarissa is an artist in her own manner and her natural artistic intuition can not be smothered by societies expectations. Nourishment of the female artist, or the lack there of, is clearly present in Woolf’s literary and non-literary works. While Clarissa’s proper artistic ambitions are well nourished in her organization of social gatherings where delicious food is in abundance it is interesting to note that the physical nourishment given to female intellectuals at female colleges is commented upon in Woolf’s essay. Upon describing the poor fare at female colleges Woolf asks, â€Å"Why did men drink wine and women water? Why was one sex so prosperous and the other so poor? † (25). The possibility and the danger of a reversal of the sexes is evident in the relationship between Clarissa and Septimus Smith. While Clarissa does the unacceptable and does not show her grief as is expected in a woman, Septimus takes on distinctly feminine traits of the time and lets his grief overwhelm him, eventually committing suicide, whereby the doctor chastises him for being a â€Å"coward† (105). Woolf clearly shows the possibilities of a female taking on a masculine trait, thereby showing the possibility of a reversal of roles. As Septimus hallucinates on his dead friend he is reduced to tears and great emotion in his mourning. He raises his hand, â€Å"like some colossal figure who has lamented the fate of man for ages in the desert alone . . . and with legions of men prostrate behind him he, the giant mourner, receives for one moment on his face the whole† (105). These types of emotions were more suited to female mourning supporting Woolf’s view that the roles of men and women within society could be crossed over.

The Science Behind The Bell Curve :: Bell Curve Essays

The Science Behind The Bell Curve      Ã‚  Ã‚   The science behind The Bell Curve has been denounced by both the American Psychological Association and the Human Genome Project. Its authors were unqualified to speak on either genetics or intelligence, since their expertise lay in other fields. Their project did not rise through the usual system of academic publishing, and in fact the authors ducked the process of peer review. The Bell Curve was ultimately funded by the wealthy, far-right Bradley Foundation, which used its media connections to launch a massive national publicity campaign. And The Bell Curve relies heavily on studies that were financed by the Pioneer Fund, a neo-Nazi organization that promotes eugenicist research.    "The scientific basis of The Bell Curve is fraudulent." (1)    With those words, the American Psychological Association denounced The Bell Curve, the controversial book that claims that blacks generally have IQs 15 points lower than whites. The authors assert that because IQ is mostly genetic and unchangeable, programs promoting equality (affirmative action, welfare, Head Start, etc.) are a waste of money. For those unfamiliar with the American Psychological Association, it is the largest scientific and professional organization representing psychology in the United States, and includes over 142,000 members.    The story of how a scientifically unsound book like The Bell Curve bypassed the usual checks and balances of the scientific community reveals a great deal about how wealthy conservative businessmen are trying to create their own alternate academia.    To begin with, the authors of The Bell Curve were largely unqualified to write a book about genetics and IQ. Charles Murray is a political scientist, whose specialty lies in welfare and affirmative action issues. Richard Herrnstein (who died shortly before publication) was indeed a psychologist, but he spent his career studying pigeons and rats, not genetics and IQ. In fact, Herrnstein never published anything in peer-reviewed journals about genetics and IQ during his entire 36-year career. (He did publish a few articles in popular magazines.) The most that can be said for either of them is that they were familiar with the scientific method and were experts in fields that were distantly related to the topic.    The writing of the book was shrouded in secrecy, but it was launched directly to the American public in a magnificently funded and organized media campaign, one that included cover stories in Newsweek, The New Republic and The New York Times Book Review.

Basic Manufacturing Cost Categories Essay

The term direct labor is reserved for those labor costs that can be essentially traced to individual units of products. Direct labor is sometime called touch labor, since direct labor workers typically touch the product while it is being made. Manufacturing Overhead Cost: Manufacturing overhead, the third element of manufacturing cost, includes all costs of manufacturing except direct material and direct labor. Enumerate and define the different classifications of costs On the basis of Nature or Elements: One of the important classification cost is on the basis of nature or elements. Based on elements, it is classified into Material Cost, Labour Cost and Other Expenses. They can be further subdivided into Direct and Indirect Material Cost, Direct and Indirect Labour Cost and Direct and Indirect Other Expenses. 2) On the basis of Function: The classification of costs on the basis of the various functions of a concern is known as function-wise classification. Here, there are four important functional divisions in the business organization. Viz. (a) Production Cost (b) Administration Cost (c) Selling Cost and (d) Distribution Cost. 3) On the basis of Variability: On the basis of variability with the volume of production cost is classified into Fixed Cost, Variable Cost and Semi Variable Cost. Fixed Costs are those costs which remain constant with the volume of production. Rent and rates of office and factory building are some example of fixed cost. Variable costs are those costs incurred directly with the volume of output. For example, cost of materials and wages to workers are the expenses chargeable with direct proportion to the volume of production. Semi-Variable Costs are those costs incurred partly fixed and partly variable, with the volume of production. Accordingly, it has both fixed and variable features. For example, depreciations and maintenance cost of plant and machinery. 4) On the basis of Normality: Costs are classified into normal costs and abnormal costs on the basis of normality features. Normal costs are those incurred normally within the target output or fixed plan. 5) On the basis of Controllability and Decision Making: Based on the managerial decision making and controllability the classifications are as follows: (a) Controllable Cost, (b) Uncontrollable Cost, (c) Sunk Cost, (d) Opportunity Cost, (e) Replacement Cost, (f) Conversion Cost. a) Controllable Costs: Controllable Costs are the costs which can be influenced by the action of a specified number of an undertaking. Controllable Costs incurred in a particular responsibility centre which is influenced by the action of the executive heading. For example, direct materials and indirect materials. b) Uncontrollable Costs: Uncontrollable Costs are those costs which cannot be influenced by the action of a specified number of an undertaking. In fact, no cost is controllable; it is only in relation to a particular individual that may specify a particular cost to either controllable or non-controllable. For example, rent and rates. c) Sunk cost: These are historical costs which were incurred in the past and are not relevant to the particular decision making problem being considered. While considering the replacement of a plant, the depreciated book-value of the old asset is irrelevant as the amount is a sunk cost which is to be written-off at the time of replacement. Unlike incremental or decremental costs, sunk costs are not affected by increase or decrease of volume. Examples of sunk cost include dedicated fixed assets, development cost already incurred. d) Opportunity Cost: Opportunity cost means the cost of forgoing or giving up an opportunity. It is the notional value of going without the next best use of time, effort and money. These indicate the income or potential benefits sacrificed because a certain course of action has been taken. An example of opportunity costs is the market value forgone or sacrificed when an old machine is being used. e) Replacement Cost: Such expenses may be incurred due to factors like change in method of production, an addition or alteration in the factory building, change in flow of production etc. All such expenses are treated as production overheads; when amount of such expenses is large, it may be spread over a period of time. f) Conversion Cost: Conversion costs are those costs which are incurred while converting materials into semi-finished or finished goods. It is the aggregate of direct wages, direct expenses and overhead costs of converting raw materials into finished products. Differentiate variable and fixed cost Fixed costs are costs which remain constant within a certain level of output or sales. This certain limit where fixed costs remain constant regardless of the level of activity is called relevant range. Variable costs are costs which change with a change in the level of activity. Examples include direct materials, direct labor, etc.

Marketing and Soft Drink Concentrate Essay

The brand Rasna is owned by Pioma Industries that introduced the concept of Soft Drink Concentrate (SDC), a segment that had been created and nurtured by the company in the Indian beverages Market. The brand was originally launched by the name of ‘Jaffe’ in 1976 and marketed with the help of Voltas, but was renamed to ‘Rasna’ in 1979. When the product did not do as well as it was expected, in 1983, the advertising was handed over to an advertising agency named Mudra Communications Ltd. Pioma Industries Limited is perhaps not a familiar name for the average Indian consumer. But Pioma’s brand Rasna is very well known. In fact, the name Rasna is almost a generic name for soft drink concentrates in Indian beverages market. Rasna’s extremely popular advertisements with the tagline â€Å"I love you Rasna† had become an integral part of the Indian advertising folklore. In March, 2002, Pioma announced a radical overhauling of its strategies for the Rasna Brand. This development was rather unexpected, as the brand had been lying dormant since long. Rasna is the market leader in the 250 Crore Indian soft drink concentrate industry. The SDC industry is miniscule compared to the 5000 crore carbonated soft drink industry (CSD). The powdered soft drink concentrate industry is worth around 90 crore. During the ‘80s, Soft Drink Concentrate (SDC) was not a known concept. For the consumers, Soft Drinks were just the aerated drinks which could be purchased in bottles and were usually consumed outdoors. Rasna came, and changed the whole mind set. COMPETITORS IN THE MARKET As the pioneers in Concentrated Soft Drink Industry in India, Rasna, never had to face any threatening from any of its competitors, be it a global player or a small local company. Powder concentrate occupy 85% of the total soft drinks concentrate market. Here, in this study, we are considering both Powder and Syrup CSD as competition for the Brand Rasna. Following are some of the competitors who tried to make their mark in the 250 Crore Indian soft drink concentrate industry: 1. Tang- Kraft Foods. 2. Sunfill- Coca Cola. 3. Fanta Fun Times- Coca Cola. 4. Sugarfree D’lite- Zydus Cadila. 5. Kissan Mr Fruit- Hindustan Unilever. The journey of a brand is not always easy. The market is very dynamic and a brand needs to keep a track of the changes in the market. Rasna had to face such challenges too. But it is the resurrection this brand has shown, through strategic marketing, in all instances that makes it stand out and lead the market. MARKET SHARE Rasna has always been recognised at large for Brand and Company. It ranks No. 1 in the beverages category as â€Å"Most Trusted Brand of India†. It is listed among the top 15 brands in the country. It was awarded as the most preferred brand in the SDC category at the FMCG Most Preferred Awards 2003 and 2004 and Consumer World Award 2004. It has pioneered not only with its strong marketing strategies but also with its proper scaled distribution chain. Rasna has always concentrated on its marketing and brand building and has achieved an expertise in flavour technology. Its efficient management in production and market environments has harnessed to bring to the global consumers, technologically superior products in fruits, vegetables, beverages and confectioneries and to stand as the leader in processed food industry. Rasna has adequate and in-depth knowledge and information on Market sizes and behaviours, Growth prospects, Project Viabilities, Government Policies, Finances etc.and access to more, enabling the company to respond fast to any proposal with suitable recommendation. It believes that there is a huge and emerging market for Rasna’s kind of product range, all over the world. Rasna is capable of managing global sized manufacturing set-ups working on the most advanced technologies to cater to the huge markets, locally and globally. Rasna has managed to dominate the colossal SDC market because of its massive International operations. One of Rasna’s biggest strength is its marketing and sales set-up, through which millions of customers worldwide is experiencing the flavour of satisfaction. It provides a strong and pro-active marketing support to its distributors and importers around the world- just so that their products stand out and apart on the shelves. Timely delivery schedules of its products anywhere in the world are what have helped them to reach a strong position in the global market. Rasna has its offices in the following countries: * USA and Canada * UK and Europe * Saudi Arabia * Russia * Fiji This strong chain of distribution to large number of countries within a stipulated period of time has helped the brand gain a reputation in the market. It has also helped Rasna in creating enormous business relations all over the globe. The countries which imports Rasna products globally are as under: In recent years, the brand has had to face off challenges, though not from its direct competitors. International soft drink giants like Coca-Cola (Sunfill) and Kraft Foods (Tang) have introduced competitor products in the market. PepsiCo India too is gearing to launch a glucose-based ready-to-drink beverage under the Lehar brand that will be sold at price point of Rs. 5 for a 200 ml stock-keeping unit. All of them have deep marketing pockets and standard products to lure customers away from Rasna. Even the profile of Rasna’s target audience is changing. Kids today are a lot more aware, and their parents don’t mind buying more expensive ready-to-drink products, which the MNCs have. But, true to its entrepreneurial spirit, Rasna is not about to give any ground to its rivals. Though some analysts feel that Rasna has been slow to react to the competition, Piruz Khambatta, Chairman, Rasna, still dismisses the challenge saying â€Å"water is our only competition. † According to the 2010 data, Rasna leads the SDC market. The market shares of Rasna and all the competitors are as follows: * Rasna- 97. 2 % * Coca-Cola’s Sunfill – 2% * Sugarfree D’lite- 0. 2% * Kissan Mr Fruit- 0. 1% and * Tang- 0. 5%. COMPARTIVE STUDY ON 4 Ps SCALE The Marketing Mix: Here in this study of the Brand Rasna, we are comparing the brand with its competitors available in the market on the scale of the 4 Ps. The 4 Ps of the marketing mix are: 1. Product. 2. Price. 3. Promotion. 4. Place. Product Line of Rasna: Rasna began with 9 flavours in 1982, and added the 10th in the year 1987. The company was revamped in the year 2002. * In 2002, Rasna changed its look and came up with a new logo. * The tagline of the company was also changed and with a new tagline â€Å"Relish a Gain†, Rasna has tried a deep penetration in the rural and semi-urban market. The recent product line of Rasna is as follows: Name| Pack Size| Flavour| Price ()| Rasna Frootfun| 32 glasses| Orange, Mango, Lemon, Pinaple| 35| Rasna Frootfun| 12 glasses| Orange, Mango, Lemon| 10| Rasna Freshfun| 32 glasses| Shahi Gulab, Keshar Elaichi, Kool Khus, Cola Cola| 35| Rasna Freshfun| 12 glasses| Shahi Gulab, Cola Cola| 10| Rasna 1 ka 2| 2 glasses| Orange, Mango, Lemon| 1|. Rasna FrootPlus Jar| 500 grams| Orange, Mango, Lemon| 85| Rasna FrootPlus Pouch| 750 grams| Orange, Mango, Lemon| 105| Rasna FrootPlus Pouch| 500 grams| Orange, Mango, Lemon| 75| Packing Details: The operating product line of Rasna consists several sku. The company follows different pack size on carton basis. These pack sizes may vary depending on local market demand. The following table will give a general idea of the pack sizes. Sr. No. | Product| Units per Carton| 1| Rasna Instant Drink (powder beverages)| | | Laminate Pouch Packings| | A| 3 gm pouch pack| 50*60|. B| Single Serve pouch pack (12 gm pouch-orange)| 10*12*6| C| 25 gm single serve sachet| 12*2*12| D| 250 gn refill packs| 36| E| 500 gm refill packs| 24| F| 750 gm standby refill packs| 15| G| 1 kg standby refill pack| 15| H| Litro packs 1 ltr| 12*10| | Glass Jar Packings| | A| 250 gm glass jar| 40| B| 500 gm glass jar| 20| C| 750 gm sleek glass jar| 15| | Plastic jar packing 1 kg| 15| | OTS tin Packing| | | 900 gm tin| 15| | 1. 5 kg tin| 6| | 2. 5 kg tin| 6| 2| Litro Pack Instant Drink| | | Pouch suitable to make 1 litre| 12*10| 3| Gofrut Instant Drink (5gm pouch)| 72*10| 4| Shakeup Instant Drink| |. | 25 gm single serve pack | 24*30| | 150 gm standby pouch| 108| 5| Rasna Lite 250 gm jar | 15| 6| Rasna Soft Drink Concentrate| | | 32 glass pack| 200| 7| Rasna Single Serve Iced Tea 9 gm | 14*24*20| Whereas Rasna has so many different varieties of drinks (flavours) and in so many different sized packets its competitors are lacking behind in both flavours and availability of different quantity packs. The Price of Rasna: Accessing all socio-economic class: Rasna’s sole goal has been always to make profit with the volume sale. The pricing strategy has always been the key of Rasna’s success. It targeted the mass rather than the class. * Rasna has always made its products in such a way that it can be accessible to all socio-economic classes. * Its volume sale starts at as low as 1 popular in the name of 1 ka 2. * The added sugar product Rasna Frootplus starts from 2 and goes up to 105 for the family pack. * The box pack has a starting price of 10 which can make 12 glasses of drink and is known popularly as 10 ka 12. * The family box pack is available at 35 which is enough for 32 glasses of water. * Rasna has some skus which are very interesting for regular use. The air tight jar has different pack size with price range starting from Rs. 75. The company is constantly focussing on the rural market of India. So, accurate pricing is very important for the company’s growth. For Rasna, accurate pricing has been the key growth driver. They understood that the Indian market is highly segmented. And making products targeting each segment has helped a lot. Whereas pricing has been the key growth factor for Rasna, the competitors have not been able to enjoy that benefit of pricing. Only Tang is available at a sachet of 2 which is again meant for making 1 glass of drink. Likewise, the other competitors cannot even come close to the pricing strategy of Rasna. Promotion: Adding an Emotional Touch: Rasna has from its inception relied heavily on advertisement. The famous mass media campaign, â€Å"I love you Rasna† was one of India’s longest running TV ad. * The promotion of Rasna always highlighted a strong connection with its customers through brand association. * Rasna has always created a brand value by emotionally attaching the customer to their brand. * Focus of the promotion is always to promote the quality of Rasna. * Rasna spends a lot on Research on the target audience, and promotes there products accordingly. * Rasna has used child characters in their advertising campaigns, and through them the company emphasised on the quality of products which was an effective way of promotion. * Rasna has done a great deal to understand the pain of summer and to deliver a product which will ease the pain. This kind of unique and innovative marketing ideas and campaigns made Rasna the monopoly in the Soft Drink Concentrate industry till the time the competitors entered the market. Even now, no brand has been able to beat the promotional campaigns of Rasna. Going by the set standards of Rasna, we can say that the competitors have spent very less time and money understanding the Indian market and the promotional activities that works in the India. Place: Distribution Channel of Rasna: The distribution channel of Rasna follows 3 to 5 tier architecture. It follows the Super-Sub concept of distribution. The steps are as follows: 1. First the product produced in a factory which is strategically located to minimise the transportation cost. 2. The packed product is sent to various company depots across the country to distribute and meet the respective market demand. 3. From the company depot, the product is delivered to the different super stockists according to their previously placed order. 4. Then the goods are sent to the sub stockists or in some cases to the wholesale store. 5. The secondary sale from the super stockist or the sub stockist is ensured by the constant monitoring by the company personal. Rasna follows different distribution channel model according to local market demand. But for every model the end goal of the company is to deliver a quality product to the end user. With a distribution channel consisting of 35 depots across the country and 1. 8 million retail outlets Rasna is bound to be the leader. Among the competitors the only one that has a good and competitive network of distribution is Sunfill by Coca Cola, but still they are not able to compete as availability with retailers is not as widespread as Rasna. COMPETITIVE ADVANTAGE The competitive advantages of Rasna are listed below: * Being the Pioneer in the market Rasna is well known and very much trusted in the Indian market. * Being in the market for a long time, Rasna knows the Indian taste the best. * Having 7 state of the art production units across the country, the production is never disturbed for any reason. * Because of the widespread distribution network, it is more close to the public. * The marketing strategies used by the company are of superior standard. * Last but not the least, the pricing of the product, which is so low that it is affordable by the lowest segment of the pyramid also. The competitive advantages of Tang are: * Being one of the largest brands of the world, Tang has the sustainability even if it is hit at the beginning. * Tang is available in variety of flavours based on local consumer’s preference. * Tang is fortified with vitamins and minerals. * It is available as powdered and ready to drink bottles. * The powdered Tang is available at low cost. The Competitive advantages of Sunfill are: * Being a brand owned by Coca Cola, the distribution cost is cheaper, so can offer the product at a low and competitive price. * The taste is superior compared to other competitive brands. * Setting up of a production unit close to the target customer segment will help in better marketing. * The company can spend substantial amount on advertising and promotion. The Competitive advantages of Sugarfree D’lite are: * It is a brand owned by a medical company, so people have trust in the product. * It contains no sugar, so it is healthier. * Has medicinal advantages. * Helps in controlling blood sugar level, at the same time gives the pleasures of a soft drink. The Competitive advantages of Kissan Mr.fruit are: * It is there in the market for a long time, so knows the customer taste and preferences. * Tastier than many of the competitor products. * Supply chain is quite strong as it’s a product owned by Hindustan Unilever. SUGGESTIONS FOR GAINING UPPER MARKET SHARE As we conclude the study on the No. 1 Soft Drink Concentrate in India, Rasna, I have the following suggestions to make so that the company can gain more market share and continue to be the leader of the industry: Product- In terms of product, the following can be done: 1. Try to minimise waste in production, so that the cost of production comes down further. 2. Venture into new products, like ready to drink bottled drinks. 3. Try producing sugar free products so that even a diabetic patient can enjoy the drinks. 4. Health drinks and energy drinks is another field where the company can venture into. 5. Backward integration is another option that can be suggested to minimise the cost of production. Price- the Company can be more price effective and in turn can gain more market share if, 1. More products are offered in the lower price category. 2. Price be reduced for the larger quantity cartons or bottles. 3. New and introductory products are sold for lesser price so that people are interested in trying the new things. Promotion- In terms of promotion, the company can follow the following suggestions: 1. Use newer and cheaper modes of advertisement, like the social networking sites. 2. Spend more on Banners, posters, Hoardings. 3. Stop the use of sportspersons and celebrities, as the same doesn’t have a long standing effect on the general public. 4. Remove the time lag between the promotion and the availability of new products in the market. Place- Place plays a vital role in the success of a company or a brand. The following are my recommendations for improving the market share: 1. Go to the newer potential places which have not been tapped earlier. 2. The untimely dispatch of goods from the depot to the super stockist needs to be taken care of as it may lead to cancellation of order bookings. 3. Unavailability of goods at certain periods needs to be taken care of with a proper distribution control. 4. Promotional events along with the distribution of brochures, stickers and leaflets should be done through sub-stockists and retailers which will help in increasing the brand value. References: During the preparation of this project, help and references has been taken from many web sites and blogs and articles. They are mentioned here: -Rasna Pvt Ltd. Official site. -Wikipedia-the free encyclopaedia -Puneet Tandon Blogs -Economic Times -Times of India Articles -4psbusinessand marketing. com.

Mozart Effect and Music Therapy essays

Mozart Effect and Music Therapy essays Although it is only in recent times that scientists have started to document the effects of music, the qualities of music were understood even in earliest times. Evidence suggests that dance and song preceded speech, which means that music is the original language of humans. Researcher's have found that about two-thirds of the inner ear's cilia resonate only at the higher frequencies that are commonly found in music (3,000 - 20,000 Hz). This seems to indicate that primitive humans communicated primarily through song or tone. The ancient Greek philosopher Pythagoras, best known for his work in mathematics, thought the whole universe was comprised of sounds and numbers. There has long been an awareness that music affects us, even if the reasons are not clear. Around 900 B.C., David played the harp "to cure Saul's derangement" (Gonzalez-Crussi). One os the world's oldest medical documents, the Ebers Papyrus (circa 1500 B.C.), prescribed incantations that Egyptian physicians chanted to heal the sick. This is perhaps the first recorded use of music for therapy. The positive influence of music may have also saved Beethoven's life in the early eighteenth century. In a letter he wrote, "I would have ended my life-it was only my art that held me back" (Kamien). Every human civilization has developed some sort of musical idiom and has used it as a form of tranquilizer, as a lullaby. Great civilizations have developed without the wheel, without a written language, without money, but the use of soothing sounds seems to be a very basic component of human physiology. There are distinct differences between compositions of different societies, but in spite of this, they can convey the same moods, the same feelings, in all people. As Louis Pasteur's Germ Theory of Illness launched the era of scientific medicine, music largely faded from formal medical settings. Fortunately, it never completely disappeared. American medicine first started ex...

How to Say No in German, With Explanations and Examples

How to Say No in German, With Explanations and Examples Even people who dont study German know that Nein means no in German. But of course thats only the beginning to German negation. The German adverb nicht and adjective kein can be used to negate a sentence as well. Nicht is the English equivalent of not. Kein, on the other hand, can have different nuances depending on the sentence: no, not any, not a, none, no one, nobody. The rules for applying kein and nicht are actually quite simple. (really!) They are as follows: WhenNichtIs Used in a Sentence The noun to be negated has a definite article. Er liest das Buch. Er liest das Buch nicht. (He is not reading the book.) The noun to be negated has a possessive pronoun. Er liebt seine Freundin. Er liebt seine Freundin nicht. (He does not love his girlfriend.) The verb is to be negated. Ich will schlafen. Ich will nicht schlafen. (I dont want to sleep.) An adverb/adverbial phrase is to be negated. Sie rennt schnell. Sie rennt nicht schnell. (She does not run fast.) An adjective is used with the verb sein. Das Kind ist geizig. Das Kind ist nicht geizig. (The child is greedy.) WhenKeinIs Used in a Sentence The noun to be negated has an indefinite article. Ich will einen Apfel essen. Ich will keinen Apfel essen. (I dont want to eat an apple.) The word kein is in fact k ein and is positioned where the indefinite article would be. The noun has no article. Ich habe Zeit dafà ¼r. Ich habe keine Zeit dafà ¼r. (I dont have time for that.) Please note that though ein has no plural, kein does and follows the standard case declension pattern. The Position of Nicht The position of nicht is not always so clear-cut. However, generally speaking, nicht will precede adjectives, adverbs and either precede or follow verbs depending on its type. Nicht and Sondern, Keinand Sondern When nicht and kein negate only a clause, then usually the second clause that follows will begin with the conjunction sondern. Ich will nicht dieses Buch, sondern das andere.To put particular emphasis on nicht, positioning it at the beginning of the sentence is acceptable: Nicht Karl meinte ich, sondern Karin.

Master the German Language Exams - Level A1

Master the German Language Exams - Level A1 I would like to introduce to you the different levels that you can achieve in an official German exam. There are two language certificates that are renowned all over Germany and possibly all over the world: The TELC, the Ãâ€"SD (Austrian standard) and the Goethe-Certificates. There are plenty of other certificates around and while they might be of the same quality as the ones above, for certain purposes they might not suffice. There are also quite a few other standards worldwide which you can find in a neatly organized table here.  According to the European reference frame, there are six language mastery levels which I will present to you over the coming months. Please be patient with me. Quick Overview The six language levels that you can achieve are:   A1, A2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  BeginnerB1, B2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  IntermediateC1, C2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Advanced The division of A1-C2 into beginner, intermediate and advanced is not very exact but should rather give you an idea of what level of proficiency those levels are aiming at. It is, of course, impossible to measure your language skill precisely and with every grading system, there can be huge gaps between a bad B1 level and an excellent one. But those labels were created to make language skills of university or job applicants comparable all over Europe. They have defined them as precisely as they could in the so-called Common European Framework of Reference for Languages (CEFR). Absolute beginner A1 according to the CEFR would mean that you, I quote the  above source:   Can understand and use familiar everyday expressions and very basic phrases aimed at the satisfaction of needs of a concrete type.Can introduce him/herself and others and can ask and answer questions about personal details such as where he/she lives, people he/she knows and things he/she has.Can interact in a simple way provided the other person talks slowly and clearly and is prepared to help. To see a sample of how that would sound, I recommend that you take a look at ​some of these videos here. What is an A1 certificate good for? Next, to marking a significant first stage in your German learning, it often is a requirement for some nationalities to get a visa for Germany. For the reunion of Turkish family members, the European Court of Justice has declared such requirements as void. In case of doubt, I suggest that you simply call your local German embassy and ask.   How long does it take to reach A1 You are probably aware of the difficulty to answer this question to anyone’s satisfaction. In case of a standard intensive German course here in Berlin, you would need two months, five days a week with 3 hours of daily tuition plus 1.5 hours of homework. That sums up to 200 hours of learning to finish A1 (4.5 hours x 5 days x 4 weeks x 2 months). That is if you are studying in a group. With individual tuition, you might be able to achieve this level in half the time or even quicker. Do I need to attend a German course to reach A1? While there are many things one can accomplish on ones own, with languages I would always advise you to seek some guidance. It doesn’t have to be an expensive or intensive language course. Seeing a good German tutor for 2-3 times 45mins per week might do the job. But she would have to provide you with sufficient homework and direction to make sure you are and stay on the right track. Learning on your own might simply take longer as you might first have to figure out what material to use and how to establish a learning routine. Also, you will not have any error correction which might lead to the establishment of fluent but broken German which is very hard to fix. Those who say they don’t need a teacher, most likely don’t. If you are challenged financially, use the internet to find affordable tutors. Try three to five tutors and go for the one that makes the most competent impression.An alternative is group courses at local language schools. I’m not a big fa n of those but I also understand that sometimes the situation doesn’t allow for anything else.    How much does it cost to reach A1 Well, the costs, of course, depend on the institution that you are taking the course with. Those range from 80â‚ ¬ / month at Volkshochschule (VHS) to 1.200â‚ ¬ / month at the Goethe Institut (during summer here in Berlin, their prices vary worldwide). There are also ways to get your German learning subsidized by the government. I will talk about these in detail in the coming weeks but in case you would like to do some research on your own, look for German integration courses (Integrationskurse), the ESF program or check out the requirements for a Bildungsgutschein (education voucher) issued from the Agentur fà ¼r Arbeit. Although the latter might rather be granted for learners at a higher level of German. How do I prepare the most efficient way for such an exam? When I still went to school to pass an exam it was always really helpful to take a look at older exams. Like this one gets an impression on what kind of questions or tasks are requested and will, therefore, feel already accustomed to the material. Nothing is worse than sitting in an exam and realizing that one doesn’t know what to do.  You can find model exams for A1 (and the higher levels) on these pages: TELCÃâ€"SD (check the right sidebar for the sample exam)Goethe Those institutions also offer additional material for purchase in case you feel the need to prepare a bit more. Get a free evaluation of your written skill They all come with answer keys so that you can evaluate your skill yourself. To get an evaluation of your writing skills I suggest that you send your work to the lang-8 community. It is free, though they have a premium subscription offer that pays off in case you need your texts to be corrected a bit faster. You need to correct other learners’ texts though to gain credits that you then can use to „payâ€Å" for the correction of your work. Mental preparation An exam is always an emotional experience. If you are not the least bit nervous in such a situation, you are a „Kalter Hundâ€Å" or a very good actor. I think I have never really failed an exam (only once in fourth-grade elementary school in Religion) but I can clearly feel my stress levels rising when being tested.To prepare a bit for this experience, you might want to use mental training which has proven to be effective for sportspeople. If you can visit the examination center beforehand to get an impression of the room and to check out how to get there smoothly in time on your examination day. Try to remember some details of that place or simply try to find images of it on the institution’s homepage.   With these images in your mind and maybe after having watched those videos of oral exams above, close your eyes and imagine sitting in your exam and answering questions. In case of the oral exam, imagine how you’d sound like and how everyone smiles (some German examiners have a physiological disorder which doesn’t allow them to smile - see above videos) and how you get out of this exam satisfied with yourself.   This might take just a minute or two. So repeat it in the morning when waking up and just before your go to sleep as early as a month before the exam takes place. You will find that it makes a significant difference. That’s it for the A1 exam. Should you still have any question regarding this exam just contact me and I will get back to you asap.

CRJS300 U5IP Research Paper Example | Topics and Well Written Essays - 750 words - 1

CRJS300 U5IP - Research Paper Example This case relates to the U.S juvenile justice system. There are legal provisions enshrined in our constitution’s rights in form of Miranda, warning (Nissen, 2007) which bestow some rights to juveniles during their arrest by articulating their rights and privileges. When a child is referred or arrested to the juvenile court system, various processes and procedures take place before the case is determined and heard before the juvenile court. As an attorney specialized in the matters of the juvenile court, I will ensure that I achieve the best possible outcome for Mrs. I’s teenager but by first letting, the due processes of law court take place. A police apprehends the minor: Juvenile court matters come to the courts system when a police officer apprehends a juvenile for violating a school official, guardian, parent, or statute. Given Mrs., I’s minor stole the car; I would recommend the officer to take the minor into custody to avoid mob justice. Intake: The juvenile court’s intake office determines whether further due process is necessary by evaluating the case to determine if there is sufficient evidence to continue with the case, the minor should be sent to a social service agency, or should the case be determined in the juvenile court system. Given the circumstances surrounding the case, evidence for prosecution of the minor is in the public domain, I would thus; recommend for a hearing in court. Detention: If there is insufficient evidence, gathered by the intake officer, the minor may be released to the guardian, parent or detained in a minor correctional center pending the court’s decision (Patterns and Trends in Juvenile Crime and Juvenile Justice, 2012). However, if the intake person finds the hearing of the case is not necessary, an arrangement can be organized to have minor assisted by mental health facilities, school counselors, or youth service agencies. Since the evidence to

Improving the efficiency of light distribution in PON for service Article

Improving the efficiency of light distribution in PON for service delivery in Fiber to the Home (FTTH) environments - Article Example This is true in wide area networks (WANs) that provide connectivity between cities and in metropolitan area networks (MANs) that connect telco operators’ nodes within cities. However, most local loop or the â€Å"last mile† that serve residential, small business or enterprise users, have not benefited from this. The local subscriber lines for telephone and Internet are still using twisted copper pairs while cable television subscribers are still using copper coaxial cable [1]. With the increasing users’ demands for services such as Internet applications, VoIP, interactive games, high-definition television (HDTV) and video on demand (VOD), the â€Å"last mile† connection has become a bandwidth bottleneck. Developments in xDSL and cable TV technologies has in some extent addressed this problem but still not enough to meet the continuously increasing bandwidth demand. A more effective solution is gradually being put in place especially in urban areas by extending the fiber to the user. This technology is called by many names depending on the termination mode – fiber to the home (FTTH), fiber to the curb (FTTC) or fiber to the building (FTTB). All of these FTTx solutions may utilize the Ethernet Passive Optical Network (EPON) distribution technology. This system utilizes bandwidth allocation algorithms to allow efficient sharing of limited upstream channel bandwidth [2]. Different methods of implementing this will be discussed in this art icle. An EPON system is a point-to-multipoint fiber optical network with no active elements in the transmission path from the source, an optical line terminal (OLT), to the destination, an optical network unit (ONU). It can use different multipoint topologies, such as bus, ring, and tree. The most typical architecture is based on a tree topology and consists of an OLT, a 1:N passive star coupler (or splitter/combiner), and multiple ONU. The OLT

Effects of Substance Abuse on Prisoners in Austin Texas Assignment

Effects of Substance Abuse on Prisoners in Austin Texas - Assignment Example In this research of substance abuse in Texas, there are various shareholders. Healthcare organizations that are concerned with the welfare of the inmates, the criminal justice system that incorporates judges, attorneys, police officers, probation officers among others. Community stakeholders are also involved. These include the media, victims, families of the victims and community organizations in general. As discussed above, a researcher has to know his audience. The researcher determines who his audience is by conducting a prior audience analysis (Ellis & Walsh, 2010). Before the actual presentation, the researcher should gather information on the recipients of his presentation. He should profile the audience with respect to their knowledge of the subject matter, culture and age. This information is critical in helping the researcher to organize his presentation. The researcher should tailor his presentation to the needs and expectations of his audience. This will ensure that his presentation gets a positive reaction from the audience. The goal of a researcher is to communicate the research findings to the concerned stakeholders in an effective manner. Therefore, the mode and the medium of presentation are of utmost importance (Dantzker & Hunter, 2012). In this research on substance abuse in Texas, the researcher feels that a hybrid of more than one method of presentation will be effective in communicating the research findings. The researcher must communicate his message persuasively. Lecture method of presentation will be best for this. PowerPoint as a medium for presentation will be of importance. This will help in the display of charts and graphs in the presentation. Moreover, text reports will work well in communicating the researcher’s findings. Stakeholders who are not familiar with the subject of substance abuse in Texas will get the information from the report. Government executives and other officials may not have the time to read this report.  Ã‚  

Consumer Behavior [Motivation within marketing process] Essay

Consumer Behavior [Motivation within marketing process] - Essay Example This report is divided into three sections, including literature review, reflection, and discussion/analysis. In the first section (literature review), a total of four consumer behaviour theories such as marginal utility theory, consumer choice theory, perceived risk theory, and diffusion of innovations theory are discussed to gain a deep theoretical understanding of various factors that would influence a consumer’s degree of motivation and thereby purchasing behaviour. In the second section (reflection), one of my recent personal consumption activities will be described in order to analyse the motivational factors that led to the specific consumption process. Here, the way the organisation interacted with me to motivate me to consume the product is emphasised. In the third section (discussion/analysis), the major finding of the study is brought together for providing an analysis of my own consumer behaviour in the light of the issues raised in the literature review. Finally, the conclusion part summarises the key findings of the report. In order to critically evaluate the impact of consumer behaviour theories on motivation within the marketing process, it is vital to acquire a better understanding of the concepts of marketing and motivation. The process of marketing is directed at the identification, anticipation, and satisfaction of customer requirements with the ultimate objective of profit maximisation. According to Philip Kotler, â€Å"marketing is that social process by which individuals and groups obtain what they need and want through creating offerings and freely exchanging products and services of value with others† (as cited in Singla, 2011, p.101). The marketing concept is the philosophy that requires companies to focus on the needs of their customers so as to promote decision making and to meet customer satisfaction better than competitors. As Shimasaki (2009, pp. 98-99) describes from the time

Argue which three employability skills (Communication, Citical Essay

Argue which three employability skills (Communication, Citical thinking and teamwork) employers would consider to be the most im - Essay Example The feature of teamwork is a fine example to focus on in that the two afore-mentioned characteristics (communication and critical thinking) come in to play in terms of what any a position demands with regard to a clear understanding of overall goals and the expected role to be performed. An understanding and ability to perform well in a team is critical. The following essay focuses on these three elements of communication, critical thinking and the value of team work/being â€Å"a team player†, a person who is comfortable working in a team. The latter characteristic, team work, expresses what it takes to achieve employment. While the former two are indispensable, it demands the ability to work in a team to bring out one’s skills of communication and critical thinking. Communication Being a â€Å"good† communicator is essential. Within health care, it can take several different forms, it can be paternalistic or empathic and caring and involve the patient in decisi ons regarding his/her care (Brotherton et al., 2006). A nurse’s communicative skills reflect the major goal of nursing, namely being person-oriented and humanistic in one’s practices and patient care. ... Communication must be person centered. This allows us to look at ill-health as linked to human beings and embedded in the life course of individuals, a life course that is specific and continually changes, develops and is highly complex. Communication must, thus, rest on an understanding that sickness and related impairments have various social and psychological dimensions. In one’s communication and care for the patient one must realize that there are two sides to sickness, â€Å"disease† (biological malfunctions recorded as particular disease categories, e.g., cancer, neurological disorders, cardiac diseases, palsy) and the response to these by patients and their carers (family), the â€Å"illness experience†. The diagnosis of disease is based on external medical criteria. â€Å"Illness†, on the other hand, is defined as the personal reaction to â€Å"perceived disease†. Illness is, by this definition, a personal construction and refers to the wor ld of the patient, his/her coping with illness. The distinction between â€Å"disease† and â€Å"illness† provides a view of the social and psychological complexities involved, and is fundamental to a comprehension of the patient (Good 1994). Critical Thinking On the top of a potential employer’s list is often a candidate’s problem-solving skills, i.e. a person’s ability to successfully to complete a task and/or solve a problem, which may involve a great deal of creativity and/or pooling of his/her team’s resources (see on â€Å"teamwork† below).. The next characteristic to be stressed therefore, the faculty of critical thinking, shapes and is shaped by the previously-discussed fundamental communicative approach to the patient as a human being. These two attributes are clearly interlinked. It is

The Importance of Currency Devaluation and its Effect on the Economy Assignment

The Importance of Currency Devaluation and its Effect on the Economy - Assignment Example It makes the country’s exports relatively cheaper to foreign countries. Devaluation makes the cost of living expenses to the country’s citizens as foreign products become expensive and, therefore, discourages imports. Food prices increase and become unaffordable to most people. Finally, it leads to an upsurge of foreign currency reserve and the exports become more than the imports. The Chavez administration took advantage of the devaluation of the bolivar. It increased its domestic monetary resources it gained from the sale of its oil exports. Upon the surge of devaluation, the Venezuelan regime received more bolivar for every dollar. It earned more from the sale of its oil exports and it, therefore, had enough money for domestic expenditure The predicting analysts were correct. Venezuela’s currency recently traded at approximately 80 percent less of the official and fixed exchange rate. The Venezuelan government has recently made several developments in its economy as it tries to ease the shortage of consumer goods and food, and make the dollar accessible. According to DolarToday.com, its new exchange rate stands at 64.74

Argue which three employability skills (Communication, Citical Essay

Argue which three employability skills (Communication, Citical thinking and teamwork) employers would consider to be the most im - Essay Example The feature of teamwork is a fine example to focus on in that the two afore-mentioned characteristics (communication and critical thinking) come in to play in terms of what any a position demands with regard to a clear understanding of overall goals and the expected role to be performed. An understanding and ability to perform well in a team is critical. The following essay focuses on these three elements of communication, critical thinking and the value of team work/being â€Å"a team player†, a person who is comfortable working in a team. The latter characteristic, team work, expresses what it takes to achieve employment. While the former two are indispensable, it demands the ability to work in a team to bring out one’s skills of communication and critical thinking. Communication Being a â€Å"good† communicator is essential. Within health care, it can take several different forms, it can be paternalistic or empathic and caring and involve the patient in decisi ons regarding his/her care (Brotherton et al., 2006). A nurse’s communicative skills reflect the major goal of nursing, namely being person-oriented and humanistic in one’s practices and patient care. ... Communication must be person centered. This allows us to look at ill-health as linked to human beings and embedded in the life course of individuals, a life course that is specific and continually changes, develops and is highly complex. Communication must, thus, rest on an understanding that sickness and related impairments have various social and psychological dimensions. In one’s communication and care for the patient one must realize that there are two sides to sickness, â€Å"disease† (biological malfunctions recorded as particular disease categories, e.g., cancer, neurological disorders, cardiac diseases, palsy) and the response to these by patients and their carers (family), the â€Å"illness experience†. The diagnosis of disease is based on external medical criteria. â€Å"Illness†, on the other hand, is defined as the personal reaction to â€Å"perceived disease†. Illness is, by this definition, a personal construction and refers to the wor ld of the patient, his/her coping with illness. The distinction between â€Å"disease† and â€Å"illness† provides a view of the social and psychological complexities involved, and is fundamental to a comprehension of the patient (Good 1994). Critical Thinking On the top of a potential employer’s list is often a candidate’s problem-solving skills, i.e. a person’s ability to successfully to complete a task and/or solve a problem, which may involve a great deal of creativity and/or pooling of his/her team’s resources (see on â€Å"teamwork† below).. The next characteristic to be stressed therefore, the faculty of critical thinking, shapes and is shaped by the previously-discussed fundamental communicative approach to the patient as a human being. These two attributes are clearly interlinked. It is

What Is Mohandas Mahatma Gandhi's Relevance on Economy, Ideology and Dissertation

What Is Mohandas Mahatma Gandhi's Relevance on Economy, Ideology and Religion in Modern Day India - Dissertation Example For instance, he took part in political protests in South Africa against the ill-treatment of Indians in that region by the prevailing government. Gandhi believed that the weak should not be oppressed by those in power and was against any political system that was oppressive1 Although Gandhi was actively persuading Indians to resist British ideologies, he was against any form of violence. He encouraged Indians to protest peacefully against British political and economic systems as well as the British approach to religion and morality. Gandhi’s ideologies led to his imprisonment on several occasions. However, many leaders made reference to his ideologies that promoted cohesion, peace and love among individuals and religions. He was assassinated for his belief by a fellow Hindu who was against his beliefs about the Muslims.2 Mohandas Karamchand Gandhi made a significant contribution to India’s economy through his ideologies and campaign for an independent economy. Many In dians supported his religious, political and economic beliefs. Gandhi was against discrimination and violation of human rights. He campaigned for unity and resistance against westernisation. His efforts yield fruits and India’s economy achieved significant levels of growth and independence. This paper examines Gandhi’s ideologies, religious beliefs and economic contribution to determine his relevance to modern India. The Relevance of Gandhi’s Economic Ideas, Ideologies and Religious Beliefs to Modern India Mohandas Karamchand Gandhi played an important role in freeing India from British colonialism. Gandhi had a political vision of a free country that had control over all its sectors including social, economic, and political sectors in India. Gandhi’s vision had a moral and economic perspective of what India would be as a free country.4 Gandhi’s personal philosophies and beliefs were adopted in many political systems across the world. For instance, human rights activists in the United States based their movements on Gandhi’s philosophies. The relevance of Gandhi’s philosophies and beliefs to modern societies has been ignored until recently. Political analysts and historians are examining the state of nations to determine if Gand hi’s ideologies are still applicable to modern societies. Gandhi was determined to lay down a foundation that would unite Indians towards achieving their economic freedom. His ideology was to prepare Indians for a self-sustaining economy.5 Gandhi was against adopting a Western economic model and according to him; such a model would not help Indian establish an egalitarian and independent economy. Gandhi argued that with the high population growth rate and poverty levels in India, a consumer economy as suggested by western countries was inappropriate. His idea of an independent economy in India was based on conservation and systematic exploitation of natural resources. Consumerism would harm India’s given its demographics and Gandhi advocated for limited consumption of the scarce resources in the country. One of Gandhi’s concerns about India’s economy was the state of the agricultural sector. He believed that agriculture would help India achieve significan t economic growth. However, his idea of a sustainable agricultural sector involved exploiting the readily available human resources as opposed to importing technology from the west.6 Gandhi’s speeches on India’s economic welfare indicated his passion for the nationals to recognise and exploit India’

Mainframe computer Essay Example for Free

Mainframe computer Essay Hardware and Software Components BUS 210 July 8, 2011 Brian Wirpsa Axia College Material Appendix E Hardware/Software Components In your own words, describe the following hardware/software components Legacy systems| The legacy systems are the IT system as a whole for a company. The legacy system is computers, hardware, and software needed to run an IT system. | Mainframe computers| Mainframe computers were the hub of a company’s IT system information. They were large, used mostly for number crunching, and only accessible by company managers. Later, although they remained expensive minicomputers were made that were used for word processing, and more readily available for other function departments to use. | Microprocessors| Microprocessors are the software components that help to make the personal computer possible. Microprocessors are essentially the brains inside of a pc. | PCs| PC’s or personal computers are much smaller than mainframe computers and made for individual use. They were computers that use software that any individual can use and within a business held a connection to the company’s mainframe. Network computers| Network computers act as the middleman in the communication between the pc and a company’s mainframe. This group of pc’s connection to the mainframe server called a â€Å"land area network† acts as a landline for the network of computers located in the same building. | World Wide Web and Internet| The world wide web is a connection worldwide to any and every computer in the world. The world wide web allowed information to be transferred to and from anywhere in the world via the internet. With wires, cables, Ethernet wires, and routers is how The internet was able to transfer information. | Wired and wireless broadband technology| Wired broadband technology is the use of the internet through wires that transmit data at a slow speed. Like a tunnel, wired internet technology must move slowly through the small space provided by the wiring. Wireless technology uses no wiring, therefore that tunnel is now wide open with more space and room for data to transfer at a higher rate of speed. PC software PC software is the brains that operate the computer. PC software is what is used to connect all functions of a computer together to work such as the hardware components and the software itself. | Networking software| Networking software is the second brain for a computer that allows it to connect to a company’s servers and company pc’s. | Computer security software | Computer security software is the protective shield or skull for a computer that prevents outsiders from entering a computer system and taking vital information.

Nomenclature of Organic Chemistry

Nomenclature of Organic Chemistry Organic Nomenclature Oxford Dictionaries (n.d.) defines nomenclature as â€Å"the devising or choosing of names for things, especially in a science or other discipline†{Dictionaries, #[emailprotected]@author-year}. I believe the easiest way to understand the rules associated with the IUPAC nomenclature of organic chemistry is with examples and so the majority of this essay will be dealing with examples and their explanations. Simek (1999) introduces the systematic naming of an organic compound with a fundamental rule, that to begin naming, one must first identify the parent structure, â€Å"based on naming a molecule’s longest chain of carbons connected by single bonds, whether in a continuous chain or in a ring†. After which, â€Å"all deviations, either multiple bonds or atoms other than carbon and hydrogen, are indicated by prefixes or suffixes according to a specific set of priorities†. Simek (1999) also describes how alkanes are saturated hydrocarbons, which are molecules only containing carbon and hydrogen bonded by single bonds only. Alkanes can be subdivided into two main groups, linear and cyclic; linear describes molecules that can be bonded in continuous chains and cyclic describes molecules that are bonded in a ring like structure. The simplest of all to name are straight chain alkanes: CH4Methane C2H6Ethane C3H8Propane C4H10Butane C5H12Pentane C6H14Hexane C7H16Heptane C8H18Octane C9H20Nonane C10H22Decane C11H24Undecane C12H26Dodecane In order to name cycloalkanes, the prefix â€Å"cyclo† is used: C3H6CyclopropaneC4H8Cyclobutane C5H10Cycloheptane Nomenclature of Branched Chain Alkanes University of California, Davis (n.d.) describes how â€Å"An alkyl group is formed by removing one hydrogen from the alkane chain, and is described by the formula CnH2n+1. The removal of this hydrogen results in a stem change from-aneto-yl.† E.g. Propane to propyl. In order to systematically name a molecule, first identify the parent structure. In this case the longest carbon chain is 6-Carbons long, as a result the parent structure is Hexane. The carbons in the chain are numbered from the end giving the substituents (The group substituted in place of hydrogen, in this case the substituent is CH3-Methyl) the lowest possible number The substituents or functional groups that are attached to the parent chain are then named. There are two, one-carbon long alkyl groups and as a result take methane, drop the -ane and replace it with –yl ­, giving methyl. N.B. If the alkyl group is two-carbons long (CH3CH2), the name would be ethyl, CH3CH2CH2- propyl, CH3CH2CH2CH2- butyl. Number the substituents to identify their positions relative to the parent structure. Here, substituent positions are 2 and 4. Hardinger (2008) emphasises that a number must be assigned to each substituent, along with its prefix (di-, tri-, terta-, penta-, etc.), even if the same substituents are present in the molecule In this example 2,4-dimethyl. Position numbers for substituents are ordered numerically, substituent names are ordered alphabetically (prefixes such as di-, tri-, tetra-, etc., are excluded from alphabetical ordering, but cyclo, iso and neo are included) and are then written before the parent name. If these rules are adhered to, the molecule is named as: 2,4-dimethylhexane. Nomenclature of Alkenes Alkenes are unsaturated hydrocarbons and differ from alkanes, as they have at least one C=C double bond. Alkenes have the general formula CnH2n, which is the same general formula for cycloalkanes. Following the same basic rules as before, identify the parent structure. Here, the longest carbon chain is 7-Carbons long, thus the parent structure is heptane. The molecule is numbered so that the substituents have the lowest possible position numbers. The substituents are then named. As the molecule has a double bond, it is identified as an alkene and as the parent structure is heptane, it is named heptene. However, take into account there is also a methyl group. Numbering the positions of the substituents gives, 2-methyl and 1,3-diene, since the molecule contains one methyl group and two double bonds. Position numbers are ordered numerically, the substituents ordered alphabetically and both written before the parent name. Due to the fact the double bonds use a suffix (-ene is at the end of the name), 1,3-diene is not ordered before 2-methyl. Systematically naming the molecule gives it an IUPAC name of: 2-methylhepta-1,3-diene. Nomenclature of Haloalkanes Haloalkanes are organic compounds, where an alkane contains at least one halogen. Haloalkanes have a general formula of CnH2n+1X (X=Halogen e.g. Cl) In order to name haloalkanes, the –ine of the halogen name is removed, leaving the prefix (e.g. fluorine becomes floro-, chlorine becomes chloro-, etc.). The same rules are then applied to systematically name the haloalkane. Nomenclature of Alkynes Alkynes are unsaturated hydrocarbons, as they contain at least one C≠¡C bond. Alkynes have the general formula CnH2n-2. Again identify the parent structure, the longest carbon chain is 7-Carbons long and therefore the parent structure is identified as heptane. The molecule is numbered so substituent positions have the lowest possible numbers. Here the substituents are: two methyl groups, one chloro group and one C≠¡C triple bond. The longest chain is 7-Carbons long and contains a C≠¡C triple bond; therefore, it is identified as heptyne. The substituent positions are numbered giving: 6,6-dimethyl, 4-chloro and hept-2-yne. Finally position numbers are ordered numerically, substituent names are ordered alphabetically and are written in front of the parent name. The molecule is given an IUPAC name: 4-chloro-6,6-dimethylhept-2-yne. Nomenclature of Alcohols Alcohols are organic compounds containing at least one –OH group bonded to it. The hydroxyl group replaces a hydrogen on a carbon and because of this, alcohols have the general formula CnH2n+1OH. The parent structure for this molecule is identified as octane, since the longest carbon chain is 8-Carbons long. The molecule is numbered, giving the lowest possible numbers to substituents. Substituents in this molecule are: one hydroxyl group and one chloro group. The longest carbon chain is 8-Carbons long and since it contains a hydroxyl group, it is identified as an alcohol. The position numbers for substituents are: 4-chloro and octan-2-ol. Position numbers are ordered numerically, substituent names are ordered alphabetically and are placed before the parent name (the hydroxyl group identifies the molecule as an alcohol, as such, it uses the suffix –ol instead of the prefix hydroxy-). The molecule has an IUPAC name: 4-chlorooctan-2-ol. Nomenclature of Amines Amines are derivatives of ammonia (NH3), the replacing of one or more hydrogens in ammonia with organic compound(s) creates an amine. Replacing one hydrogen, will create a primary amine, two hydrogens – secondary amine, three hydrogens – tertiary amine. Methylamine (primary) Dimethylamine (secondary) Trimethylamine (tertiary) When naming amines, the longest carbon chain including the amine group is determined and numbered so to give the amine group the lowest possible position number. If the molecule is a secondary amine, the longest carbon chain is used as the parent structure and the other chain is denoted with N-alkyl (if both chains are of equal length, the molecule can be named dialkylamine). If the molecule is a tertiary amine, like secondary amines the longest carbon chain is used as the parent structure and the other chains are denoted with N-alkyl (if all chains are of equal length, the molecule can be named trialkylamine). Nomenclature of Ethers University of California, Davis (n.d.) describes ethers as, organic compounds that contain two alkyl groups bonded to an oxygen atom (e.g. CH3CH2OCH3). Ethers only use the prefix alkoxy-, where the –ane of the alkane is removed. According to University of California, Davis (n.d.) the prefix alkoxy- is always treated as a substituent, because there is no suffix for ethers. When naming the molecule the shorter carbon chain becomes the alkoxy- substituent (e.g. methoxy) and the longer carbon chain is identified as the parent structure. Nomenclature of Aldehydes and Ketones Both aldehydes and ketones are organic compounds that contain the carbonyl group C=O. Aldehydes feature at the end of a carbon chain (e.g. CH3CH2CH2CHO), whereas, ketones are part of the carbon chain (e.g. CH3CH2COCH3) When naming aldehydes it is important to note that they exist only on the ends of carbon chains and therefore do not need a position number included in the name, the aldehyde is presumed to be position 1. Aldehyde’s use the suffix –al in naming and replace the –e at the end of alkanes (e.g. Butane becomes butanal). Ketones use the suffix –one in naming and replace the –e at the end of alkanes (e.g. pentane becomes pentanone); however, unlike aldehydes ketones need position numbers, as there are multiple positions for the C=O bond (with the exception of simple ketones like propanone, as there is only one position for the carbonyl group). Nomenclature of Carboxylic Acids Carboxylic acids are organic compounds that contain the carboxyl group COOH. Like aldehydes carboxylic acids are only present at the end of carbon chains and therefore, do not have positions numbers. Carboxylic acids use the suffix –oic acid and replace the –e at the end of alkanes (e.g. Ethane becomes ethanoic acid). N.B. One must be aware, that although there are systematic IUPAC names for all molecules, some molecules have common names e.g. ethanoic acid used to be known as acetic acid and is most commonly known as vinegar. Nomenclature of Esters Esters are formed from reacting a carboxylic acids with alcohols. University of California, Davis (n.d.) briefly explains, that esters are named by treating the alkyl chain from the alcohol as a substituent and the carboxylic acid forms the parent structure, where the –oic acid part is replaced with –oate (e.g. Ethanoic acid becomes ethanoate). Nomenclature of Aromatic Compounds Simek (1999) describes, how aromatic compounds are derived from benzene rings (C6H6), by replacing one hydrogen with a substituent group. The removal of one hydrogen from the benzene results in the phenyl group. When naming aromatic compounds the parent name benzene is used and appropriate prefixes. Priority Rules of Nomenclature When the molecule being named has multiple functional groups and substituent groups, the group with highest priority is numbered so it has the lowest possible position number. This list based on Simek’s (1999) priority table, shows priorities from highest to lowest: Carboxylic Acids Esters Aldehydes Ketones Alcohols Amines Alkenes Alkynes Alkyls Ethers Halo Compounds Aromatic Compounds References: Simek, J., 1999.IUPAC_Handout. [e-book] San Luis Obispo: California Polytechnic State University. Available at: http://www.angelo.edu/faculty/kboudrea/organic/IUPAC_Handout.pdf [Accessed 10 Feb. 14] Lam, D., n.d. [online] Nomenclature of Benzenes – Chemwiki. Available at: http://chemwiki.ucdavis.edu/Organic_Chemistry/Hydrocarbons/Aromatics/Nomenclature_of_Benzenes [Accessed 13 Feb. 14] Oxford Dictionaries. N.d. [online]nomenclature: definition of nomenclature in Oxford dictionary (British World English). Available at: http://www.oxforddictionaries.com/definition/english/nomenclature [Accessed 10 Feb. 14] Hardinger, S., 2008. Nomenclature_02. [e-book] Los Angeles: University of California. Available at: http://www.chem.ucla.edu/harding/notes/nomenclature_02.pdf [Accessed 10 Feb. 14] Clark, J. 2000. [online] Naming aromatic compounds. Available at: http://www.chemguide.co.uk/basicorg/conventions/names3.html [Accessed 12 Feb. 14]

Fundamental Orders of Connecticut :: essays papers

Fundamental Orders of Connecticut The British North American colonies were on the cutting edge of governmental systems in their time. They developed confederations and other styles of ruling that greatly differed from the iron fist of the absolutist monarch of Britain. Among these colonies, Connecticut was the forerunner. Among three major towns, Hartford, Windsor and Wethersfield, Connecticut formed what is today known as a federalist government. Within Connecticut’s federalism, the ideas of many modern governing techniques were applied, such as a written constitution and popular sovereignty. Because of this, the Fundamental Orders of Connecticut was a blueprint for the modern day Constitution because it contained a central government linked to local governments, three separate branches of government, and a representative government unlike the one of Britain. The modern day federalism that is applied today is structured like that of the Connecticut federalism. A general court in Hartford acts like a central meeting place like that of present day Washington D.C.. This General court has the ability to rule over the towns of Connecticut, but the locals of a town may provide input to their public officer and he can provide the central court with this information. The general court is not to be mistaken as an absolute rule. An example is found in section 11 of the Fundamental Orders. The general court may distribute funding to the towns, and they may distribute them as they please. If this was a dictatorship, the general court would tell the local governments how to distribute their funds. The Fundamental Orders established three branches of government like that of the modern day federalism. In section 1 of the Fundamental Orders, an executive office as well as a judicial branch is elected. The person with the most votes becomes the governor, and the next six runners up would hold positions as magistrates in the general court. The representative branch is established in section two where it is stated that the next runners up to the magistrates shall be the public officers to the people of their town. These three branches of government are exactly the same in present day, but how they are elected and appointed to their position is the only difference. The idea and structure of the representative government is the most evident similarity between the U.S. Constitution and the Fundamental Orders.

Your Trusted Friends Analysis

Have you ever been watching television and right in the middle of your show been flooded with an endless amount of commercials? If you answered yes, I’m willing to bet that one of those advertisements were for one of the many fast food companies in the United States. In our country, fast food corporations have a dominating grasp on the consumer and the market as to which they are tackling. Some are calling it a pandemic, the next tobacco, and even a deadly drug that is being given to us willingly without any restrictions. Society has come to see this so called viable source of food as a quick, convenient way of getting the nutrition needed during our everyday lives. The only reason as to which we have been able to convince our minds that what is being offered is ok is due to the intense advertising campaigns, which these multi-million dollar fast food companies run. With ads directed at adults showing how a quick burger can be convenient on the go to a full blown marketing campaign directed at kids from ages three to thirteen, fast food companies have been able to brainwash most of America without any real restrictions. To ensure the health and well being of our countries youth, fast food companies must take more responsibility and be required to have restrictions on their marketing campaigns. Toys, Play place’s, clowns and kid’s club are only a few of the many marketing ploys which giant fast food companies have enacted to grab the youth demographic and capitalize on it. What kid is going to deny a fun finger food like french-fries, a cheeseburger, and on top of all that a toy! It’s like the big brother stealing candy from his younger sibling. In America, we have determined that the age of 18 is when one is considered an adult and liable for his own actions. Yet we allow major companies, which are detrimental to our overall health, to spend billions of dollars on marketing tactics that our directed solely at our countries youth. How can we expect these young children to make decision about poor food choices and living a healthy lifestyle when there is a toy involved? Schlosser touches on the growing problems with marketing that is aimed directly at the youth. He admits that studies don’t by the FTC show that young children cannot tell the difference between advertisements and actual television shows (192). This gives these companies a huge advantage over their target market. The child’s brain is under constant development and when they are exposed to so many advertisements daily for these fun, exciting foods that come with toys and feelings of fun, they are bound to give in do to their sheer mental capacity. In Eric Schlossers article â€Å"Your Trusted Friends† he states, â€Å"The typical American child now spends about twenty-one hours a week watching television- roughly one and a half months of TV a year† (193). This being said, children are seeing hundreds of these brainwashing commercials a week. Fast food corporations are pretty much stealing from the helpless with out any repercussions. Without any restrictions theses billion dollar empires are going to continue to target the heart of America, which will inevitably leading to a completely unhealthy nation who is blinded by the advertisements. It is time someone steps in and makes a change to benefit those who are suffering the most from this outrageous marketing scheme, our nations youth. That someone I speak of is the government. We need stricter policies on advertisements and target audiences. It's one thing for an adult male to make a decision to eat the unhealthy food offered by these companies. Being an adult he should be able to understand the consequences of eating fast food. It’s the eight-year-old child who does not. If fast food companies are going to base their marketing campaigns around children they should be inclined to help support positive programs for theses children such as schools physical education, summer programs and other activities that will teach kids to become active. The government needs to formulate a plan that would implement strict tax laws on marketing campaigns directed at younger audiences we could use these tax dollars for these types of programs that would counter the effects these companies products are having on the kid. I doubt parents would feel as bad giving McDonalds their money for non-nutritious food if they new a few pennies out of the cost of a cheeseburger would be going to her child’s elementary school P. E. fund. Kids will always love toys, fun foods and a happy time and these companies know that. There is no stopping the marketing that will be pushed at these kids. But what we can do is hold the companies responsible and demand that they give back. Our country over the past decade has been through everything from wars to recessions and the last thing we need is to only worsen the poor health of our country due to fast food. Our most impressionable citizens, our youth, are being flooded every day by the intense marketing schemes from fast food companies daily. These empires that have been built on our bad eating habits and poor decisions are only going to get worse and effect our children as well grandchildren if we don’t start finding solutions to counteract what these companies our doing to us. And I say counteract because we cannot bring these companies down. What we can do is hold them accountable and demand that they give a fraction of what they put into these giant marketing campaigns back to our nation’s children and the programs that are needed to keep them healthy. If we are going to make certain that our country lasts we must make fast food companies more responsible for the elaborate schemes they direct at our children. With some push and demanding of change from our government concerning this issue we can ensure the future health of our country.

Radical Feminism Versus Liberal Feminism

Feminist theories are an extension of feminism into theoretical and philosophical discourse. They aim at understanding of the nature of gender inequality . They in turn examine women’s social roles and life experiences . While in general some provide a critique of social relationships . Most feminist theories also focus on analysing gender inequality and the promotion of women’s rights, interests and issues . Among such theories are the Liberal feminism and the Radical feminism theories. While Liberal and Radical feminism both seek to ensure that women have access to resources and human rights in a gender equal environment they however do not necessarily employ similar methods in achieving these results. Each has its own distinct reason behind whatever methods they engage to achieve their goals. Wikipedia the free internet dictionary defines feminism as â€Å"the belief that women have equal political, social, and sexual, interlectual and economic rights as men do. It a discourse that involves various movements, theories and philosophies which are concerned with the issues of gender differences . The adaptation of the equality for women and the campaign for women’s rights and interests†. Ritzer (1992) indentifies feminism as that board of theories which analyse the social world of the point of views of women and other minority groups and the major objective is to investigate the situations and experience of women in diverse societies. Britannica encyclopaedia indentifies the term feminism as used to describe a political or economic, cultural, or economic movement aimed at establishing equal rights and legal protection for women. It involves political, cultural sociological theories . As well as philosophises concerned with issues of gender differences. It also is a movement that advocates for women’s rights and interests. Patriarchy according to Robert (1991) is â€Å"derived from a Greek word Patria means father and arche means to rule, beginning, and origins. A male head of the family excising autocratic authority or by extension a member of the ruling class, government of a society controlled by senior men. † Scafer (2000) describes a radical group as a group that is set apart from others because of obvious physical differences. According to Bryson in Haralambos and Holborn (2000), â€Å"radical feminism is a theory that views women as an oppressed group which has to struggle for its liberation against its oppressors. † According to Harton and Hunt , â€Å"a liberal is one who accepts the social system as basically sound but feels that extensive reforms maybe needed. † Liberal feminism is the first form of feminism recorded; it asserts the equality of men and women, through political and legal reform. It’s mostly individualistic thus it focuses mainly on women’s ability to show and maintain their equality through their own action and choices . It looks closely at the interactions that occur between men and women in the public sphere . Liberal feminism cites such interactions as the starting ground from where to transform society into a more gender equitable place . However other issues important to liberal feminists also include reproductive rights , abortion access, sexual harassment voting , education , fair compensation for work , affordable health care , and bringing to light the frequency of sexual and domestic abuse against women. This philosophy tends to have a neutral vision towards different gender. It requires women to mould themselves to fit a citizenship that already exists. On the other hand Radical feminism is a movement that got its inspiration largely from the Marxist theory. It addresses issues Liberal feminism overlooked. It is a â€Å"current† within feminism that pays a great deal of attention to the theory of patriarchy. According to Haralambos, Horlborn and Heald (2000), â€Å"Radical feminism blames the exploitation of women on men. † The term Radical is derived from the Latin word Radix, radic, meaning the root. Radical feminist strongly believe that the root cause of the oppression of women emanates from the patriarchal society that they exist in. The main perpetrators being male. They identify patriarch as a system of power that organises society into a complex of relationships based on an assumption of males being the more superior of the sexes. The end result in such societies is the oppression of women by men . Radical feminists identify only one solution, to challenge and completely overthrow patriarchy by whatever means possible . Including opposing standard gender roles. Whatever they see as male oppression of women calls for a reordering of society†, Wikipedia the internet free dictionary. Liberal feminists generally work for the eradication of institutional bias and the implication of better laws. They legally challenge ideas and practices that result in women being seen as second class citizens. They do not challenge capitalism, patriarchy or any other fundamental structures of society. They a dvocate for transformational changes. Liberal feminists wish to achieve gender equality by working with the system rather than over throwing it , or example liberals do not call for the abolishment of the marriage institution instead they want the institution to be structured in such a way that it is not oppressive and imbalanced . In contrast Radicals are extremists and they strongly believe in a revolutionary change. Radicals on the left wing according to Henslin (1995) believe that subjugation of women is the most basic and fundamental cause of oppression. Radicals therefore believe that the only way to deal with that oppression is to have a complete radical change . They unlike the liberals, they call for the eradication of the existing structures that result in women being oppressed. Campbell and Warsaw (1970) postulate that radical feminism aims to challenge and over throw patriarchy, opposing gender roles and what they identify as male oppression of women. Liberal feminist movement is preferred by government than other forms of feminism movement’s. The liberals see value in working with the system therefore usually the liberal feminists work hand in hand with the governments. For example in the United States of America Liberal Feminism have historically worked for the ratification of the Equal Rights Amendment which ensures that men and women are treated as equals under democratic laws that also influence important spheres of women’s lives including reproduction, work and equal pay. In Britain they supported such measures as the Sex discrimination Act (1975) and the Equal Pay Act (1970) in the hope that these would help end discrimination. Were as radical feminists don’t work closely with the government and neither does the government desire to work with them. To them the government also represents within it patriarch. At the same time the government views the radicals more often than not undesirable as they advocate certain changes that do not necessarily work hand in hand with what the government desires. Most times conflict occurs between the two. Radical feminism places emphasis on the oppression of women by men . This idea distinguishes the Radical theory from the Liberal theory as the later concentrates on the oppression of both men and women. Unlike the radical feminists, liberal feminist take into consideration less dominant men who are oppressed by other men. Thus liberals view gender inequality as power that men have as a group over women and also the power that some men have over women. According to Valerie Bryson (1999) radical feminists see women as an oppressed group who had to struggle for their own liberation. Radical feminists view society and especially the society and especially the family as the key institution oppresses women in modern society. Similarly, liberal feminist also believe that the social system catalyses gender inequality. They believe that society should not impose separate roles for women and those they should be allowed to compete freely with men and they should enjoy the same privileges and opportunities. Radical feminists challenge and thrive to completely over throw patriarchy, by opposing the normal gender roles. They believe that male domination over women is as a result of gendered roles. Such roles have a diminishing effect on the importance of women is society. They argue that men exploit women because of the free domestic labour that they provide. Women are excluded from other important issues such as politics and positions of power and influence. On the same note liberal feminists identify gender roles as one of the main reasons responsible for gender inequality. They believe that childhood conditioning prepares the children for the inflexible and rigid gender roles that they take up in the future. Valarie Bryson (1999) identifies Radical feminism, â€Å"it tends to ignore variations in experience of oppression of women of different classes and ethnic background. Radical feminism originated from the west. Most radicals are white hence radical feminism tends to concentrate on those problems that affected the white women. Very little attention is paid to those that affected the black women. Similarly, liberal feminism originates from the western hemisphere hence most who subscribe to this school of thought are white women . According to Giddens (2004), â€Å"liberal feminists aim for gradual change in the political, economic and social systems of western societies. † Therefore liberal feminism too tends to ignore the experiences of women in other societies. The liberal feminists have played a huge rule in ensuring that women in Zimbabwe have access to resources and opportunities . They set up organisations that see to the welfare of women. For example the Musasa Project. This project aids mostly women who would have been subjected to violence and the aid is for free. It has assisted women to come to terms with issues such as physical abuse by spo uses and boyfriends as well as to help them realise that it is not right them to be abused in such ways. Likewise radical feminists have fought for women to have equal access as men to resources. Through doing so several groups have been formed by the Radical feminists in Zimbabwe organisations such as WOZA and Girl Child. WOZA, Women of Zimbabwe Arise is an organisation that was started in 2003 by women who felt compelled to empower female voices in Zimbabwe. Their main objective was to achieve social justice for women as well as to provide them with a forum on which they could speak about the things they want for their country. In conclusion both liberal and radical feminism provide women all over the world with a platform to share their experiences. They both involve the formation of organisations that provide a voice for women to be heard. While Liberal feminists challenge only ideas and practises that treat women as second class citizens. They concentrate mostly on the public sphere issues, for example representation off women in politics and women being paid equal salaries with men when performing similar jobs. While on the other hand the radical feminists challenge the private interaction that exists between men and women. They concentrate on the private sphere issues, for example non-rights to sexuality, rape and violence. The end of the day both theories work towards enabling women to achieve their full potential REFERANCES_ _ Charvet . J. (1982) Morden Ideologies Feminism En. wikipedia. org/wiki/Feminism Haralambos, M and Holborn. M, (2000) Sociology ;Themes and perspectives. Harper Collins, London _Henslin, J, M, (1995). Sociology :Alyn and Bacon London_ Rizter, G. (1992) Sociological Theory. McGraw-Hill, Ino, New York. _ _Schaefer R. T (2004) Sociology ; A Brief Introduction 5th Edition , McGraw , New York_ Giddens A Sociology 4_th Edition (2004) Blackwell Publishing _ Warsley , P. (1970). Introducing Sociology. Prengin Books, New York WOMEN’S UNIVERSITY IN AFRICA NAME ; Ndafadzwa Chuchu PROGRAM; Bsc (Hons) Management and Entrepreneurial Dev_ _ ID NUMBER ; WMG0308090028 LEVEL _ ; _1. 2 MODULE ; Gender in Enterprise *LECTURER *; Mrs Kashora QUESTION ; Compare and contrast Radical and Liberal Feminism